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Institutional Marketing Communications in Role of Attracting Foreign Direct Investments to Bosnia and Herzegovina

Sinanagic, Mustafa; Civic, Beriz; Kamaric, Alma - In: Economic Review: Journal of Economics and Business 10 (2012) 1, pp. 47-62

necessity of having such institutional framework, as well as institutional marketing communications which, together with other …

Persistent link: https://www.econbiz.de/10011985064

Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type

Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences 12 (2018) 2, pp. 598-616

as compared to utilitarian brands. The study contributes to marketing literature by discovering product involvement as …

Persistent link: https://www.econbiz.de/10012021970

Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media

Sheeraz, Muhammad; Tanweer, Mariam; Khan, Kanwal Iqbal; … - In: Pakistan Journal of Social Sciences (PJSS) 37 (2017) 2, pp. 593-607

The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with brands and other consumers with brand...

Persistent link: https://www.econbiz.de/10012021995

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European Research on Management and Business Economics … 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10012115959

Can social media marketing lead to abnormal portfolio returns?

Bank, Semra; Yazar, Evrim Erdogan; Sivri, Ugur - In: European Research on Management and Business Economics … 25 (2019) 2, pp. 54-62

This study tests the impact of usage of Twitter as a microblogging service provider on shareholders’ returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether firms had a Twitter account and, if so, their number of followers and...

Persistent link: https://www.econbiz.de/10012115962

Does the package really sell? Pilotage study

Ratajczyk, Monika - In: Economic and Environmental Studies (E&ES) 17 (2017) 2, pp. 399-413

Packaging is a significant marketing tool. It plays a vital role in product strategy, but also remains a tool for brand …

Persistent link: https://www.econbiz.de/10011849491

Competitive strategies among Ontario farms marketing direct to consumers

Micheels, Eric T.; Boecker, Andreas - In: Agricultural and Food Economics 5 (2017) 10, pp. 1-23

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

Persistent link: https://www.econbiz.de/10011850188

Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung

Engels, Barbara - In: IW-Trends - Vierteljahresschrift zur empirischen … 45 (2018) 2, pp. 3-26

Daten sind der zentrale Rohstoff der digitalen Wirtschaft. Dementsprechend werden sie von zahlreichen Unternehmen begehrt. Die Preisgabe von persönlichen Informationen ist der Tauschwert für die Nutzung zahlreicher Onlinedienste. Diesen zahlen viele Internetnutzer bereitwillig. Besonders oft...

Persistent link: https://www.econbiz.de/10011896715

Findings of an International Research on the Future of Marketing Communication

Rekettye, Gábor Jr.; Rekettye, Gábor - 2016

The objective of the research was to map the most important global megatrends affecting the business and marketing … environment and to analyze and understand how the changed environment will affect the practice and performance of marketing … understanding the future changes in marketing communication an experts questionnaire survey was carried out in four countries …

Persistent link: https://www.econbiz.de/10011920329

The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles

Litfin, Thorsten; Teckert, Özlem; Lamberz, Julia - 2017

Typically, toy manufacturers use the color pink for girls' toys and the color blue for boys. They also design gender-related theme worlds for girls and boys based on gender-based stereotypes, justified by different playing preferences of the two sexes. Socially-oriented toys such as dolls are...

Persistent link: https://www.econbiz.de/10011920376