Can social media marketing lead to abnormal portfolio returns?
Year of publication: |
2019
|
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Authors: | Bank, Semra ; Yazar, Evrim Erdogan ; Sivri, Ugur |
Published in: |
European Research on Management and Business Economics (ERMBE). - Amsterdam : Elsevier, ISSN 2444-8834. - Vol. 25.2019, 2, p. 54-62
|
Publisher: |
Amsterdam : Elsevier |
Subject: | CAPM | Microblogging | Portfolio analysis | Shareholder return | Social media marketing | Twitter |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2019.04.006 [DOI] 1667638262 [GVK] hdl:10419/205786 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising ; G11 - Portfolio Choice |
Source: |
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra, (2019)
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Dinner, Isaac M., (2011)
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Bíró, Szilvia, (2014)
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