P. V. (Sundar) Balakrishnan; Jacob, Varghese S. - In: Management Science 42 (1996) 8, pp. 1105-1117
Product design is increasingly recognized as a critical activity that has a significant impact on the performance of firms. Consequently, when firms undertake a new (existing) product design (redesign) activity, it is important to employ techniques that will generate optimal solutions. As...