Narrow search
Showing 1 - 10 of 31,011
Cover Image
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev; Ho, Yi-Jen; Ramaprasad, Jui - In: Information systems research : ISR 28 (2017) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Cover Image
Learning from online social ties
Zhang, Yuchi; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Cover Image
Social media, traditional media, and music sales
Dewan, Sanjeev; Ramaprasad, Jui - In: Management information systems : mis quarterly 38 (2014) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Cover Image
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice; Pascucci, Federica - In: International journal of internet marketing and … 18 (2023) 4, pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Cover Image
You create attention to attract attention : viral marketing of digital music in social networks
Kahl, Christian M. - 2014
Persistent link: https://www.econbiz.de/10010481391
Cover Image
Gründungsalternativen im Web 2.0-Zeitalter - die Musikindustrie und ihre Möglichkeiten
Stüber, Eva; Brusch, Michael - In: Umfeldorientiertes Wertschöpfungsmanagement : …, (pp. 219-245). 2011
Persistent link: https://www.econbiz.de/10011644811
Cover Image
Erfolgsfaktor Musikmarketing im Social Web
Schildhauer, Thomas - 2012
Persistent link: https://www.econbiz.de/10014009542
Cover Image
Internet mercenaries and viral marketing : the case of Chinese social media
Wu, Mei; Jakubowicz, Peter; Cao, Chengyu - 2014
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
Persistent link: https://www.econbiz.de/10010252263
Cover Image
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Cover Image
Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
Gilfoil, David M.; Jobs, Charles - In: Journal of business & economics research 10 (2012) 11, pp. 637-649
Persistent link: https://www.econbiz.de/10009673260