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Development of archetypes of international marketing strategy
Lim, Lewis K. S.
;
Acito, Frank
;
Rusetski, Alexander
-
2009
Persistent link: https://www.econbiz.de/10003836998
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Mapping competitive prediction capability : construct conceptualization and performance payoffs
Lim, Lewis K. S.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1576-1586
Persistent link: https://www.econbiz.de/10009757026
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3
Getting proactive : cultural and procedural drivers of managerial motivation to act
Rusetski, Alexander
- In:
Journal of business & economics research
9
(
2011
)
1
,
pp. 111-120
Persistent link: https://www.econbiz.de/10008905521
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4
The whole new world : Nintendo's targeting choice ; teaching notes
Rusetski, Alexander
- In:
Journal of business case studies
8
(
2012
)
2
,
pp. 207-212
Persistent link: https://www.econbiz.de/10009525207
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5
The whole new world : Nintendo's targeting choice
Rusetski, Alexander
- In:
Journal of business case studies
8
(
2012
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009525208
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6
Brand equity : can there be too much of a good thing?
Rusetski, Alexander
- In:
International business and economics research journal
11
(
2012
)
3
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009657387
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7
Pricing by intuition : managerial choices with limited information
Rusetski, Alexander
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1733-1743
Persistent link: https://www.econbiz.de/10010379238
Saved in:
8
Getting proactive : cultural and procedural drivers of managerial motivation to act
Rusetski, Alexander
- In:
Journal of business & economics research
9
(
2011
)
1
,
pp. 111-120
Persistent link: https://www.econbiz.de/10009887305
Saved in:
9
The whole new world : Nintendo's targeting choice ; teaching notes
Rusetski, Alexander
- In:
Journal of business case studies
8
(
2012
)
2
,
pp. 207-212
Persistent link: https://www.econbiz.de/10010004858
Saved in:
10
The whole new world : Nintendo's targeting choice
Rusetski, Alexander
- In:
Journal of business case studies
8
(
2012
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10010004859
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