Batounis‐Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young Consumers 8 (2007) 4, pp. 231-243
Purpose – The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence as compared to their parents. These areas have received...