Cheema, Amar; Chakravarti, Dipankar; Sinha, Atanu R. - In: Marketing Science 31 (2012) 5, pp. 779-800
This research examines how individual differences and institutional practices influence consumer bidding in auctions … studies on how these motivational and cognitive factors influence bids in descending and ascending auctions, respectively …. Each study also manipulated a situational variable (<i>wait time</i> at each price step). The two auctions realized …