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Brilliant copywriting : how to craft the most interesting and effective copy imaginable
Horberry, Roger - 2009
Persistent link: https://www.econbiz.de/10004943117
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Virale Werbung : die Unterschiede von klassischer Werbung, Online-Werbung und Virus-Werbung
Mayer, Benjamin - 2009
Persistent link: https://www.econbiz.de/10004943946
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Managers guide to marketing, advertising, and publicity
Callen, Barry - 2010
Persistent link: https://www.econbiz.de/10004945750
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Advertising : critical readings
Moeran, Brian (contributor) - 2010
Persistent link: https://www.econbiz.de/10004945938
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Fall of PR and rise of advertising
Engeseth, Stefan - 2009
Persistent link: https://www.econbiz.de/10004946168
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Baked-in : creating products and businesses that market themselves
Bogusky, Alex; Winsor, John - 2009
"Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting …
Persistent link: https://www.econbiz.de/10004946257
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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the Twentieth Century
Sutton, Denise H. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004946274
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Encyclopaedia of sales promotion management
Satsangi, Alok - 1. ed.
Persistent link: https://www.econbiz.de/10004947188
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Building business with agents and distributors : a practical and profitable approach to selection, management and motivation
Jennings, Gary - 2008
Persistent link: https://www.econbiz.de/10004947274