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Kaiser, Harry M.
75
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75
Gierl, Heribert
69
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60
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53
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50
Margo, Robert A.
50
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49
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47
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42
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40
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40
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38
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38
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37
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37
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36
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35
Mueller, Barbara
35
Boustan, Leah Platt
32
Holzer, Harry J.
32
Okazaki, Shintaro
32
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32
Rothstein, Jesse
32
Ross, Stephen L.
31
Terlutter, Ralf
31
Carson, Scott Alan
30
Dahlén, Micael
30
Heckman, James J.
30
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Stafford, Marla Royne
29
Nilssen, Tore
28
Freeman, Richard B.
27
Huh, Jisu
27
Pepels, Werner
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Saffer, Henry
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26
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Zentralausschuss der Werbewirtschaft
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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5
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5
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303
NBER working paper series
296
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275
The review of black political economy
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147
European Journal of Marketing
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Journal of Consumer Marketing
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The American economic review
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Journal of retailing and consumer services
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Discussion paper series / IZA
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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Young Consumers
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Marketing : ZFP ; journal of research and management
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CESifo working papers
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Marketing letters : a journal of research in marketing
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European journal of operational research : EJOR
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Journal of historical research in marketing
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Health marketing quarterly
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Marketing Science
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Social forces : SF; an international journal of social research associated with the Southern Sociological Society
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Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of urban economics
63
The review of black political economy : analyzing policy prescriptions designed to reduce inequalities
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29321
HRM in
advertising
Mahor, N K
-
2011
Persistent link: https://www.econbiz.de/10009599835
Saved in:
29322
Empirische Sozialforschung : Meinungs- und Marktforschung; Methoden und Probleme
Sittenfeld, Hans
(
contributor
)
-
1962
Persistent link: https://www.econbiz.de/10013281796
Saved in:
29323
So mache ich meine
Werbung
: Hilfen für den Werbealltag von Praktikern aus der Wirtschaft
Dohm, Horst
(
ed.
);
Müller-Vogg, Hugo
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10000068100
Saved in:
29324
Elementare Werbekunde
Michligk, Paul
-
1974
-
3., durchges. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000042231
Saved in:
29325
Werbung
für Investitionsgüter : Erfahrungen aus der Praxis
Sunnus, Theodor
-
1977
Persistent link: https://www.econbiz.de/10000004120
Saved in:
29326
Das internationale Messeplakat
Riha, Friedrich
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000518086
Saved in:
29327
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000090148
Saved in:
29328
Reklamsvenska : studier över varumärkesannonser från 1950- och 60-talen
1974
Persistent link: https://www.econbiz.de/10012879722
Saved in:
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