Narrow search
Showing 1 - 8 of 8
Cover Image
Managing corporate communication : a cross-cultural approach
Gambetti, Rosella (contributor) - 2012
Persistent link: https://www.econbiz.de/10009677101
Cover Image
Antecedents and consequences of corporate communication management (CCM)
Mohamad, Bahtiar; Nguyen, Bang; Melewar, TC; Gambetti, … - In: The Bottom Line 31 (2018) 1, pp. 56-75
Persistent link: https://www.econbiz.de/10012066620
Cover Image
The dimensionality of corporate communication management (CCM)
Mohamad, Bahtiar; Nguyen, Bang; Melewar, TC; Gambetti, … - In: The Bottom Line 32 (2019) 1, pp. 71-97
Persistent link: https://www.econbiz.de/10012066631
Cover Image
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella; Biraghi, Silvia; Melewar, T. C.; … - In: Building corporate identity, image and reputation in …, (pp. 415-443). 2022
Persistent link: https://www.econbiz.de/10012609409
Cover Image
Netnography unlimited : understanding technoculture using qualitative social media research
Kozinets, Robert V. (ed.); Gambetti, Rossella (ed.) - 2021
Persistent link: https://www.econbiz.de/10013182731
Cover Image
Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella; Biraghi, Silvia; Schultz, Don E.; … - In: Journal of strategic marketing 24 (2016) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Cover Image
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe; Sharifah Faridah Syed Alwi; Gambetti, Rossella - In: Journal of business research : JBR 181 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Cover Image
Influencers & creators : business, culture and practice
Kozinets, Robert V.; Gretzel, Ulrike; Gambetti, Rossella - 2023
Persistent link: https://www.econbiz.de/10014305991