Hispanics represent a significant and growing population segment in the United States (56% of all population growth), and California represents the largest percentage of Hispanics (37%). This research concentrated on learning more about Hispanics and their sustainable behaviors regarding...

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years,...

Hispanics represent a significant and growing population segment in the United States (56% of all population growth, and California represents the largest percentage of Hispanics (37%). This research concentrated on learning more about Hispanics and their sustainable behaviors regarding...

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years,...

With global mobile phone usage at an all-time high, people are traveling and making travel plans on their wireless devices while on the go. This research looks at how travel websites present their offerings on smartphones. It considers the promotion and, more specifically, the branding of the...

Social media marketing strategies have transformed how organizations interact with their audiences and customers. Social media platforms such as Facebook and Twitter are being utilized for communications by nearly every organization. This study looks at how educational organizations who provide...

Marketing educational programs in a complex world inspired the investigation of relationships between education marketing and digital media. The research questions were: Which organizations are promoting educational programs? What are the components of the programs/products? The research...

Social media has become a communications platform for brands to interact with customers. Few studies have tested how more than 50 million US Hispanics use social media. This paper investigates how Hispanics interact with social media, such as Facebook, and examines how Hispanics spend more on...

This research analyzes and reviews undergraduate marketing courses and programs currently offered at National University (NU). We assess the results for the last three years of student achievement and satisfaction, and make recommendations for improvement. A review of achievement outcomes from...