A Two-Level Evaluation of Mobile Travel Websites Using the Visitor Experience and the Brand Presentation
Year of publication: |
[2021]
|
---|---|
Authors: | McCabe, Mary Beth ; Weaver, Richard |
Publisher: |
[S.l.] : SSRN |
Subject: | Website | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management and Marketing Research, Vol. 13, No. 1, 2020, pp. 23-34 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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