The marketing discipline has in recent years greatly transformed. The marketing concept has been extended, deepened, the redefined and repositioned. In the last fifteen years, many authors point out that the marketing of a variety of factors occurred in the mature phase that is in crisis and...

В статье рассмотрена эволюция моделей и принципов маркетингового управления поведением потребителей применительно к рынку электронной торговли. Изложен...

В статье предстален анализ существующей практики компаний в области маркетинговых исследований. Рассмотрены два направления, позволяющие раскрыть современные...

Today’s markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive...

In article some results of research received by the author of some the Moscow small enterprises are analyzed. Under a critical corner of sight activity on support of SME in Russia is considered. Problems of small business are formulated and ranged.

In this article we present an empirical study of the impact of international orientation on the performance of firms operating internationally. We discuss and compare three different concepts of international orientation. As international orientation has an important influence on contacts with...

The United State Food and Drug Administration gives approval for prescription drugs that are shown to be safe and effective to treat specific conditions. But once the drug is available, physicians can prescribe it for other “off label” uses, the positive therapeutic side effects that are...

The changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for organizations serving consumer markets. This article reviews some corporate challenges and opportunities facing the corporate...