International marketing : strategy and management
Colin Gilligan and Martin Hird
| Year of publication: |
2013 ; [Nachdr. der Ausg.] Croom Helm, London, 1986
|
|---|---|
| Authors: | Gilligan, Colin ; Hird, Martin |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 310 S. graph. Darst. |
|---|---|
| Series: | Routledge library editions / International business. - Abingdon : Routledge, ZDB-ID 2697246-3. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-64113-6 ; 0-415-63009-6 ; 978-0-415-64113-5 ; 978-0-415-63009-2 ; 978-0-203-07777-1 ; 978-0-203-07716-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683106