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Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
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A novel utility-based model for identifying the customer value in online shopping
Tabaei, Zahra; Fathian, Mohammad - In: International journal of electronic business 11 (2014) 2, pp. 119-152
Persistent link: https://www.econbiz.de/10010392064
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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141
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Black Friday shopping behaviour among generation y consumers in Botswana : an application of the stimulus-organism-response theory
Jaiyeoba, Olumide Olasimbo; Svotwa, Tendai Douglas; … - In: African journal of business and economic research : AJBER 15 (2020) 4, pp. 45-69
Persistent link: https://www.econbiz.de/10012669741
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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Evaluating service quality and service value in manufacturer-distributor settings : a systems approach
Kivijärvi, Hannu; Virta, Aleksi - In: Journal of business-to-business marketing 28 (2021) 1, pp. 21-46
Persistent link: https://www.econbiz.de/10012584484
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - 2021
Persistent link: https://www.econbiz.de/10012614632
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Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Wu, Zongxiao; Li, Zhiyong - In: The journal of credit risk : published quarterly by … 17 (2021) 4, pp. 15-42
Persistent link: https://www.econbiz.de/10013185682
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From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
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Business model to create value for a client of SPA and wellness hotels
Sztorc, Małgorzata; Savenkovs, Konstantins - In: European research studies 24 (2021) 3B, pp. 863-885
Persistent link: https://www.econbiz.de/10012666845