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Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay
Lado Coustré, Nora; Duque, Lola C.; Álvarez Bassi, Daniel - In: Journal of small business management : JSBM ; a joint … 51 (2013) 4, pp. 602-616
Persistent link: https://www.econbiz.de/10010196013
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Firms and markets behaviours in emerging markets
Lagoarde-Segot, Thomas - In: Research in international business and finance 27 (2013), pp. 145-146
Persistent link: https://www.econbiz.de/10009708095
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Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay; Occhiocupo, Nicoletta; Simkin, Lyndon - In: Marketing intelligence & planning 31 (2013) 7, pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
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Sustainability marketing in the emerging markets : imperatives, challenges, and agenda setting
Nkamnebe, Anayo D. - In: International journal of emerging markets 6 (2011) 3, pp. 217-232
Persistent link: https://www.econbiz.de/10009383650
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Market practices in countercultural market emergence
Hietanen, Joel; Rokka, Joonas - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Marketing communications in emerging economies
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.) - 2021
Persistent link: https://www.econbiz.de/10012670402
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …
Persistent link: https://www.econbiz.de/10012655221