Simulated test marketing in emerging markets : the need to re-think
Nikolay Korotkov and Nicoletta Occhiocupo; Lyndon Simkin
| Year of publication: |
2013
|
|---|---|
| Authors: | Korotkov, Nikolay ; Occhiocupo, Nicoletta ; Simkin, Lyndon |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 807-822
|
| Subject: | Marketing research | Emerging markets | Marketing planning | Test marketing | Schwellenländer | Emerging economies | Marktforschung | Market research | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227502