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Innovation
14
Innovation management
11
Innovationsmanagement
11
Produktentwicklung
9
Consumer behaviour
8
Konsumentenverhalten
8
New product development
8
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Kuester, Sabine
51
Schuhmacher, Monika C.
16
Homburg, Christian
11
Feurer, Sven
5
Robertson, Thomas S.
5
Heß, Silke C.
4
Janda-Eble, Sergej
4
Landauer, Nina
3
Menon, Ajay
3
Schuhmacher, Monika
3
Becker, Andreas
2
Beutin, Nikolas
2
Heß, Silke
2
Konya-Baumbach, Elisa
2
Krohmer, Harley
2
Montaguti, Elisa
2
Reinartz, Dominik
2
Schumacher, Monika C.
2
Worgul, Andreas
2
Ademi, Petrit
1
Alarcon, O.E.
1
Amadio, T.M.
1
Andreas, Rauch
1
Barth, Madeline
1
Bastian, Nicolai
1
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1
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1
Borchers, Oliver
1
Broermann, Barbara
1
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1
Fernandes, C.A.H.
1
Gast, Barbara
1
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1
HESS, SILKE C.
1
Hanker, Anna-Lena
1
Herbst, Laura
1
Herrmann, Andreas
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Universität Mannheim
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
International journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics : JBE
2
Journal of business research : JBR
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Series: Management know-how / M
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
Entrepreneurship theory and practice : ET&P
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU)
1
International Journal of Innovation Management (ijim)
1
Journal of Product Innovation Management
1
Journal of business venturing
1
Journal of international marketing
1
Journal of marketing
1
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
1
Marketing : ZFP ; journal of research and management
1
Renewable and Sustainable Energy Reviews
1
Research technology management : RTM
1
Review of corporate finance
1
The journal of personal selling & sales management : JPSSM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
48
OLC EcoSci
5
RePEc
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USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
Die Bedeutung von open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Werner, Ben D.
-
2007
Persistent link: https://www.econbiz.de/10003609601
Saved in:
2
Comparing the incomparable? : how consumers judge the price fairness of new products
Kuester, Sabine
;
Feurer, Sven
;
Schuhmacher, Monika C.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 272-283
Persistent link: https://www.econbiz.de/10011398540
Saved in:
3
Sectoral heterogeneity in new service development : an exploratory study of service types and success factors
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Gast, Barbara
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 533-544
Persistent link: https://www.econbiz.de/10009752186
Saved in:
4
Divide tariffs and prosper? : a focus on the role of need for cognition
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011560950
Saved in:
5
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda-Eble, Sergej
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
Saved in:
6
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
7
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
8
Get the show on the road : go-to-market strategies for e-innovations of start-ups
Kuester, Sabine
;
Konya-Baumbach, Elisa
;
Schuhmacher, …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 65-81
Persistent link: https://www.econbiz.de/10011775917
Saved in:
9
Who should wear the pants? : an empirical investigation of functional decision-making authority in innovation development
Welle, Markus
;
Kuester, Sabine
;
Schuhmacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
2
,
pp. 2150019-1-2150019-28
Persistent link: https://www.econbiz.de/10012508941
Saved in:
10
Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C.
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
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