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Men and women watching and reading : gender and information processing opportunity effects in advertising
Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
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The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
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The student confidence gap : gender differences in job skill self-efficacy
Papyrina, Veronika; Strebel, Judi; Robertson, Bruce - In: Journal of education for business 96 (2021) 2, pp. 89-98
Persistent link: https://www.econbiz.de/10012483644
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When, How, and with What Success? The Joint Effect of Entry Timing and Entry Mode on Survival of Japanese Subsidiaries in China
Papyrina, Veronika - In: Journal of international marketing 15 (2007) 3, pp. 73-95
Persistent link: https://www.econbiz.de/10007761626
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If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making
Papyrina, Veronika - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 467-476
Persistent link: https://www.econbiz.de/10010050005