Purpose – The purpose of this paper is to suggest an integrated risk management service for agriculture, by identifying different risk management practices that may be offered in conjunction with crop insurance, to address the various problems and challenges being faced by farmers and by...

Purpose: The purpose of this paper is to create a hierarchy of critical success factors affecting the higher technical education institutions, taking a case study of India. Using total interpretive structural modeling (TISM), the paper attempts to establish the inter-linkages among ten critical...

Decision making in any industry is heavily dependent on the availability of right measures and the appropriate tools arriving at the right measures. Scale development, therefore, is a very critical part of understanding and building knowledge in any subject. Marketing instruments are often used...

Purpose: The purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in Business to Business (B2B) sales setting. Design/methodology/approach: This study uses qualitative techniques...

Purpose: The purpose of this paper is to study the influence of culture on consumers’ perception of brands, specifically brand identity in Gulf countries (Saudi Arabia, the United Arab Emirates and Qatar), and how brands entering new markets, launching new products or modifying existing...