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Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Why do older consumers tell us they are more satisfied?
Yoon, Carolyn; Feinberg, Fred M.; Schwarz, Norbert - In: The aging consumer : perspectives from psychology and …, (pp. 209-228). 2010
Persistent link: https://www.econbiz.de/10003996996
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Editorial note: Integrating neurophysiological and psychological approaches : towards an advancement of brand insights
Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10009548920
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Special Issue: Brand insights from psychological and neurophysiological perspectives
Yoon, Carolyn (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548925
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin; Yoon, Carolyn - In: Journal of marketing research : JMR 52 (2015) 4, pp. 423-426
Persistent link: https://www.econbiz.de/10011337519