Why do older consumers tell us they are more satisfied?
Year of publication: |
2010
|
---|---|
Authors: | Yoon, Carolyn ; Feinberg, Fred M. ; Schwarz, Norbert |
Published in: |
The aging consumer : perspectives from psychology and economics. - New York : Routledge Taylor & Francis Group, ISBN 1-84872-811-5. - 2010, p. 209-228
|
Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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