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Sigala, Marianna - In: Journal of Consumer Marketing 28 (2011) 5, pp. 386-387

Persistent link: https://www.econbiz.de/10014848905

The emergence of marketing in Millennial new ventures

Lingelbach, David; Patino, Anthony; Pitta, Dennis A. - In: Journal of Consumer Marketing 29 (2012) 2, pp. 136-145

Purpose – The purpose of this paper is to develop a conceptual framework, based in entrepreneurship theory, which …. Originality/value – Previous theoretical models at the marketing/entrepreneurship interface have not focused on the unique …

Persistent link: https://www.econbiz.de/10014848946

Free advisory services create an entrepreneurial opportunity

McGinty, Robert L. - In: Journal of Consumer Marketing 15 (1998) 1, pp. 55-63

This paper discusses the dualistic characteristics of franchising as a means for aspiring entrepreneurs to enter the business arena with their own start‐up venture. It discusses an alternative to franchising. A methodology referred to as “Sources and uses of information” is introduced and...

Persistent link: https://www.econbiz.de/10014849196

Ready, Fire, Aim: Explaining an Entrepreneurial Strategy for New Products

Copulsky, William - In: Journal of Consumer Marketing 6 (1989) 2, pp. 45-50

Considers cases of new product launches where market analysis suggests that the product will fail but when pushed through by an entrepreneur proves to be a commercial success. Describes the process of product introduction to fill unrecognized needs as Ready‐Fire‐Aim, since the market can...

Persistent link: https://www.econbiz.de/10014849447

International sport marketing: practical and future research implications

Ratten, Vanessa; Ratten, Hamish - In: Journal of Business & Industrial Marketing 26 (2011) 8, pp. 614-620

entrepreneurship is ingrained in many sport businesses and organizations. Next, different areas of international business management …

Persistent link: https://www.econbiz.de/10014843097

The Need for Marketing in Entrepreneurship

Hisrich, Robert D. - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 53-57

Considers the need to relate marketing and entrepreneurship in terms of areas such as innovation and product …

Persistent link: https://www.econbiz.de/10014843198

Entrepreneurship and service innovation

Oly Ndubisi, Nelson - In: Journal of Business & Industrial Marketing 29 (2014) 6, pp. 449-453

Purpose – The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to … conceptualize the link between entrepreneurial orientation, innovation and entrepreneurship or new entry. Design …/methodology/approach – Analysis of secondary data. Findings – Entrepreneurial orientation (EO), innovation (IN) and entrepreneurship are in a vital …

Persistent link: https://www.econbiz.de/10014844301

Founder succession in new ventures: the human perspective

Kaehr Serra, Caroline; Borzillo, Stefano - In: Journal of Business Strategy 34 (2013) 5, pp. 12-24

Purpose – The aim of this paper is to provide board members, managers, and researchers of new ventures with insights into how to manage a first-time succession process successfully. Successful succession is defined, both in terms of the quality of the experience for the stakeholders involved...

Persistent link: https://www.econbiz.de/10014847052

Taxation and Entrepreneurship: An Austrian Approach to Public Finance

Backhaus, J.G. - In: Journal of Economic Studies 16 (1989) 2

entrepreneurship are explored. …

Persistent link: https://www.econbiz.de/10014863374

Attention deficit/hyperactive disorder as an entrepreneurial “marker” among family business members

Hayek, Mario; Harvey, Michael - In: Journal of Family Business Management 2 (2012) 1, pp. 6-22

relationship between AD/HD and entrepreneurship may lead family business leaders to identify and integrate family members with AD …, why individuals with AD/HD gravitate to entrepreneurship. …

Persistent link: https://www.econbiz.de/10014864884