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How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; … - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
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Pricing and revenue management in fragmented and segmented supply chains : editorial
Jain, Vipul; Panchal, Gajanan Bhanudas - In: Journal of revenue and pricing management 18 (2019) 5, pp. 353-354
Persistent link: https://www.econbiz.de/10012117532
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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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Why segmentation matters
Trevenen, Linda - In: Innovation in pricing : contemporary theories and best …, (pp. 174-189). 2018
Persistent link: https://www.econbiz.de/10011713277
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The five fundamental value factors
Drews, Ralf - In: Innovation in pricing : contemporary theories and best …, (pp. 190-203). 2018
Persistent link: https://www.econbiz.de/10011713284
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Expertise in online markets
Despotakis, Stylianos; Hafalir, Isa; Ravi, Ramamoorthi; … - In: Management science : journal of the Institute for … 63 (2017) 11, pp. 3895-3910
Persistent link: https://www.econbiz.de/10011772842
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Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - In: Journal of economic behavior & organization : JEBO 136 (2017), pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
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Essays on price adjustment and imperfect information
Stevens, Luminita - 2012
Persistent link: https://www.econbiz.de/10011819299
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Modelling preference heterogeneity for theatre tickets : a discrete choice modelling approach on Royal Danish Theatre booking data
Baldin, Andrea; Hansen, Trine Bille - In: Applied economics 50 (2018) 5, pp. 545-558
Persistent link: https://www.econbiz.de/10011847022
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A hybrid approach to the solution of a pricing model with continuous demand segmentation
Marcotte, Patrice; Savard, Gilles; Schoeb, Alexandre - In: EURO journal on computational optimization 1 (2013) 1/2, pp. 117-142
Persistent link: https://www.econbiz.de/10010394180