Objectives – Using a single case study of the Global Soap Project, a social enterprise founded by Derreck Kayongo, an African Immigrant resident in the USA, this paper undertakes a discursive analysis of African immigrant entrepreneurship in diasporic contexts. This is in order to probe the...

Sub-Saharan African (SSA) countries are re-living the developments of 2014 and the first quarter of 2015. News headlines have been mixed as usual – from Nigeria's historical election ousting a hitherto dominant party, amidst the government's efforts in tackling Islamic Militants' insurgency in...

This chapter explores two key areas of the text – notably “children as consumers: A focus on developing countries” and “consumerism and consumer protection in developing nations.” By integrating these two streams the chapter highlights the implications of the marketing activities...

The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres...

The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small....