Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Year of publication: |
2021
|
---|---|
Authors: | Hinson, Robert ; Renner, Anne ; Kosiba, John Paul B. ; Adeola, Ogechi ; Madichie, Nnamdi O. ; Nkrumah, Michael Fiifi |
Published in: |
New frontiers in hospitality and tourism management in Africa. - Cham, Switzerland : Springer, ISBN 978-3-030-70170-3. - 2021, p. 89-106
|
Subject: | Nation branding | Dialogic principles | Botswana | Media richness theory | Trade and investment | Botsuana | Markenführung | Brand management | Auslandsinvestition | Foreign investment | Website |
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