To survive and prosper, the organizations need to embed the processes and mechanisms to discover major technology and consumer trends and respond to them through new growth areas. Based on profound literature review providing insight into organizational factors that affect firms’ ability to...

The article approaches the problem of companies’ success in today’s economic context, characterized by a generalized market with increasing competitive and client requirements. In order to stay on the market and to make profit the companies must change or improve their way of thinking, such...