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The automotive sector is undergoing radical changes. New trends such as electrification, autonomous driving, connectivity, and car-sharing - to name a few - are disturbing the carmakers, which must satisfy their clients while meeting the increasingly strict environmental regulations. This...
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Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....
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