"The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent...

"This book focuses on the Base of the Pyramid (BOP) in affluent countries and examines the challenge of how to address the needs of deprived population groups in wealthy societies. The BOP concept was originally developed for the situation of the bottom-tier of societies in developing and...

"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...