Base of the pyramid markets in Latin America : innovation and challenges to sustainability
edited by Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri and Stefan Gold
| Year of publication: |
2022
|
|---|---|
| Other Persons: | Rueda, Ximena (ed.) ; Arnold, Marlen (ed.) ; Muthuri, Judy N. (ed.) ; Gold, Stefan (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Bottom of the Pyramid | Bottom of the pyramid | Marktsegmentierung | Market segmentation | Kunden | Customers | Zielgruppe | Target group | Geschäftsmodell | Business model | Privatwirtschaft | Private sector | Sozialwirtschaft | Social economy | Lateinamerika | Latin America |
| Extent: | 1 online resource (x, 133 pages) illustrations |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-0-429-75418-0 ; 0-429-75418-3 ; 978-0-429-42416-8 ; 0-429-42416-7 ; 978-1-138-38912-0 ; 978-1-032-04387-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176025