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Managing product management : empowering your organization to produce competitive products and brands
Haines, Steven - 2012
Persistent link: https://www.econbiz.de/10009377142
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Timingstrategien in Innovationspartnerschaften der deutschen Ernährungsindustrie
Rauth, Andreas A. - 2012
Persistent link: https://www.econbiz.de/10009559304
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Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures
Kaiser, Jonas Jan Boris - 2011
Persistent link: https://www.econbiz.de/10009533814
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Innovation management and new product development
Trott, Paul - 2012 - 5. ed.
Persistent link: https://www.econbiz.de/10009312498
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Technik zur Schätzung von Diffusionsparametern radikaler Produktinnovationen
Welz, Kirill - 2014
Persistent link: https://www.econbiz.de/10011391061
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
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Entrepreneurial marketing : an effectual approach
Nijssen, E. J. - 2014
"How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...
Persistent link: https://www.econbiz.de/10010367043