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Virtuelle Stimuli für Kundente...
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81
How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
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82
Digital mock-up and voice of the customer in the context of physical product development
Costa, Ana Rita V.
;
Borsato, Milton
- In:
International journal of agile systems and management : …
14
(
2021
)
1
,
pp. 53-78
Persistent link: https://www.econbiz.de/10012513935
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83
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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84
Voice of the customer in the Islamic market
Doherty, Ronald J.
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
Saved in:
85
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
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86
Use big data to leverage customer need diversity for radical innovation
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1620-1644
Persistent link: https://www.econbiz.de/10014450077
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87
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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88
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
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89
Virtual reality-based product representations in conjoint analysis : empirical insights into its applicability for early customer integration in the development process of a techni...
Jasper, Jonas
-
2015
Persistent link: https://www.econbiz.de/10011375434
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90
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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