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Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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The Big Picture for Large-Screen Television Viewing: For Both Programming and Advertising, Audiences Are More Attentive, More Absorbed, and Less Critical
McNiven, Michael D; Krugman, Dean; Tinkham, Spencer F - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10010064751
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Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis
Paek, Hye-Jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009842566
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Political advertising and the older electorate
Tinkham, Spencer F.; Lariscy, Ruth Ann Weaver; Avery, … - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10003863811
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A framework for understanding social criticism of advertising
Howard, John A.; Tinkham, Spencer F. - In: Issues in advertising, (pp. 39-49). 1972
Persistent link: https://www.econbiz.de/10002940553
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Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
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Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin; Tinkham, Spencer F. - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
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Use and Impact of Direct Mail in the Context of Integrated Marketing Communications: U.S. Congressional Campaigns in 1982 and 1990
Lariscy, Ruth Ann Weaver; Tinkham, Spencer F. - In: Journal of business research : JBR 37 (1996) 3, pp. 233-244
Persistent link: https://www.econbiz.de/10006739161
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Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-956
Persistent link: https://www.econbiz.de/10010042252
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ARTICLES - The Sleeper Effect and Negative Political Advertising
Weaver Lariscy, Ruth Ann; Tinkham, Spencer F. - In: Journal of advertising : official publication of the … 28 (1999) 4, pp. 13-30
Persistent link: https://www.econbiz.de/10008120783