Yoon Kin Tong, David; Piew Lai, Kim; Fa Tong, Xue - In: International Journal of Retail & Distribution Management 40 (2012) 2, pp. 90-108
Purpose – The purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model. Design/methodology/approach – Using this validated model, the main research framework consists of Social Surroundings (SS), Temporal...