Showing 157,351 - 157,360 of 158,368
Purpose – The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in...
Persistent link: https://www.econbiz.de/10014803558
Purpose – The purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived behavioural control, and purchase intentions in regard to fair trade products were examined within a...
Persistent link: https://www.econbiz.de/10014803559
Purpose – The purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model. Design/methodology/approach – Using this validated model, the main research framework consists of Social Surroundings (SS), Temporal...
Persistent link: https://www.econbiz.de/10014803561
Purpose – This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India.. Design/methodology/approach – The paper applies data reduction using exploratory factor analysis (EFA) on a sample...
Persistent link: https://www.econbiz.de/10014803568
retailers to more accurately target this consumer group. Focus could be placed on saving time or saving energy in addition to … the traditional emphasis on saving money. Retailers could also provide a combination of utilitarian and hedonic … perspective than previous studies that primarily focused on monetary savings in the grocery shopping context. Smart shopping …
Persistent link: https://www.econbiz.de/10014803574
Purpose – This study aims to investigate the differences in underlying psychological aspects regarding pro‐environmental behaviors between two distinct consumer groups: green product purchasers and green product non‐purchasers. Focusing on pro‐environmental behavior in recycling, it...
Persistent link: https://www.econbiz.de/10014803576
Purpose – This study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such retail outlets as well as how the resistance that is generated expresses itself and to point out the amazing...
Persistent link: https://www.econbiz.de/10014803582
Purpose – The objective of this paper is to examine the role of perceived value in managing browsing experience by focusing on its determinants and its consequences in terms of satisfaction and behavioral intentions. Design/methodology/approach – The data were collected through a survey of...
Persistent link: https://www.econbiz.de/10014803590
Purpose – This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach – Surveys were collected from 536 consumer panel members. Online shopping segments were identified by using a two‐step process that clustered respondents in...
Persistent link: https://www.econbiz.de/10014803593
Purpose – The purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these perceptions of attractiveness. Design/methodology/approach – Data were collected through a survey of 1,500...
Persistent link: https://www.econbiz.de/10014803594