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Brand Salience and Customer Defection in Subscription Markets

Romaniuk, Jenni; Sharp, Byron - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 25-44

Persistent link: https://www.econbiz.de/10006969536

Positive and negative brand beliefs and brand defection-uptake

Winchester, Maxwell; Romaniuk, Jenni; Bogomolova, Svetlana - In: European journal of marketing : EJM 42 (2008) 5, pp. 553-570

Persistent link: https://www.econbiz.de/10008057920

Brand equity of defectors and never boughts in a business financial market

Bogomolova, Svetlana; Romaniuk, Jenni - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1261-1269

Persistent link: https://www.econbiz.de/10009794115

Building the Destination Brand: An Empirical Comparison of Two Approaches

Trembath, Richard; Romaniuk, Jenni; Lockshin, Larry - In: Journal of travel and tourism marketing 28 (2011) 8, pp. 804-817

Persistent link: https://www.econbiz.de/10009798808

Brand defection in a business-to-business financial service

Bogomolova, Svetlana; Romaniuk, Jenni - In: Journal of business research : JBR 62 (2009) 3, pp. 291-297

Persistent link: https://www.econbiz.de/10008895054

MARKETING MATTERS - Are You Blinded by the Heavy (Buyer)... Or Are You Seeing the Light?

Romaniuk, Jenni - In: Journal of advertising research 51 (2011) 4, pp. 561-564

Persistent link: https://www.econbiz.de/10009815781

How sharing of supporters reveals competition amongst non-profit brands

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212

Persistent link: https://www.econbiz.de/10014299237

Advancing the understanding of the pre-purchase stage of the customer journey for service brands

Fuller, Rachel; Stocchi, Lara; Gruber, Thorsten; … - In: European journal of marketing 57 (2023) 2, pp. 360-386

Persistent link: https://www.econbiz.de/10013502566

Brand defection in a business-to-business financial service

Bogomolova, Svetlana; Romaniuk, Jenni - In: Journal of business research : JBR 62 (2009) 3, pp. 291-296

Persistent link: https://www.econbiz.de/10008172975

Improving agent-based models of diffusion

East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European Journal of Marketing 50 (2016) 3/4, pp. 639-646

Purpose This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach One well-cited paper is examined. Findings Evidence is presented that casts doubt on the...

Persistent link: https://www.econbiz.de/10014723592