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Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
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Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy; Heere, Bob; Newland, Brianna - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
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Community building in virtual participation charity sport events
Bunds, Kyle; Tang, Yihui; Koenigstorfer, Joerg - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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Gender and volunteering at the Special Olympics : interrelationships among motivations, commitment, and social capital
Hallmann, Kirstin; Zehrer, Anita; Fairley, Sheranne; … - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10012173443
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Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
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"Everyone rolls up their sleeves and mucks in" : exploring volunteers' motivation and experiences of the motivational climate of a sporting event
Allen, Justine B.; Shaw, Sally - In: Sport management review 12 (2009) 2, pp. 79-90
Persistent link: https://www.econbiz.de/10003913566
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Volunteer motivations at the 2012 Super Bowl
VanSickle, Jennifer L.; Pierce, David A.; Diacin, Michael - In: International journal of event and festival management 6 (2015) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10011503761
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Segmenting volunteers by motivation in the 2012 London Olympic Games
Alexander, Amanda; Kim, Sung-Bum; Kim, Dae-Young - In: Tourism management : research, policies, practice 47 (2015), pp. 1-10
Persistent link: https://www.econbiz.de/10010499526
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Volunteering bei Sportveranstaltungen : Erfolgsfaktoren für die langfristige Bindung von freiwilligen Helfern an ein Event
Keller, Sandra; Schmidkonz, Christian; Scheck, Barbara - 2020
Persistent link: https://www.econbiz.de/10012517671
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Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae; Li, Chunxiao; Wu, Yandan - In: Sport management review 23 (2020) 4, pp. 615-625
Persistent link: https://www.econbiz.de/10012295949