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An examination of fantasy sport participation motives and substitution versus attendance intention

Larkin, Ben - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011304054

Differentiating mass participant sport event consumers : traditional versus non-traditional events

Buning, Richard J.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 47-58

Persistent link: https://www.econbiz.de/10011508553

Serious sport tourism and event travel careers

Getz, Donald; McConnell, Aaron - In: Journal of sport management : the official journal of … 25 (2011) 4, pp. 326-338

Persistent link: https://www.econbiz.de/10009297067

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Post-event behavioural intentions of participants in a woman-only mass participation sporting event

Crofts, Catherine; Dickson, Geoff; Schofield, Grant; … - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 260-274

Persistent link: https://www.econbiz.de/10009739373

Amawate, Vibhas; Deb, Madhurima; Manchanda, Mohit - In: Theoretical economics letters 9 (2019) 6, pp. 2139-2151

Persistent link: https://www.econbiz.de/10012241387

A study on the relationship between perceived CSR motives, authenticity and company attitudes : a comparative analysis of cause promotion and cause-related marketing

Jeon, Min Ah; An, Daechun - In: Asian journal of sustainability and social responsibility 4 (2019) 7, pp. 1-14

In order to delve into the complexity involved in the role of authenticity in the context of CSR marketing, this study examines the relationships among perceived CSR motives, authenticity and company attitudes. A different effect of perceived CSR motives on authenticity is also examined between...

Persistent link: https://www.econbiz.de/10012138688

Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising

Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202

Persistent link: https://www.econbiz.de/10012200139

Soft skills : Führungsfähigkeiten in Nonprofit-Organisationen entwickeln ; mit 11 Tabellen

Falk, Rüdiger - 2007

Persistent link: https://www.econbiz.de/10003449613

Fostering integrative community leadership

Bono, Joyce E.; Shen, Winny; Snyder, Mark - In: The leadership quarterly : LQ ; an international … 21 (2010) 2, pp. 324-335

Persistent link: https://www.econbiz.de/10003970218