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Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes
Choi, Woo Jin; Page Winterich, Karen - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10010089705
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
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Power distance belief and impulsive buying
Zhang, Yinlong; Winterich, Karen Page; Mittal, Vikas - In: Journal of marketing research : JMR 47 (2010) 5, pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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Helpful hopefulness : the effect of future positive emotions on consumption
Winterich, Karen Page; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 505-524
Persistent link: https://www.econbiz.de/10009375679
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Not all negative emotions lead to concrete construal
Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
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Save like the Joneses : how service firms can utilize deliberation and informational influence to enhance consumer well-being
Winterich, Karen Page; Nenkov, Gergana Y. - In: Journal of service research : JSR 18 (2015) 3, pp. 384-404
Persistent link: https://www.econbiz.de/10011336497
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Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments
Winterich, Karen Page; Morales, Andrea C.; Mittal, Vikas - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 343-360
Persistent link: https://www.econbiz.de/10011337129
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page; Mittal, Vikas; Aquino, Karl - In: Journal of marketing 77 (2013) 3, pp. 121-134
Persistent link: https://www.econbiz.de/10009747816