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Special issue: Strategic marke...
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All
SME
51,700
KMU
51,185
Strategisches Management
40,267
Strategic management
33,997
Marketingmanagement
17,084
Marketing management
16,495
Deutschland
11,632
Germany
10,131
Unternehmenserfolg
8,755
Klein- und Mittelbetrieb
8,529
Firm performance
8,516
Theorie
8,444
Theory
8,369
Innovation
7,094
USA
5,918
United States
5,609
Entrepreneurship
5,457
Innovationsmanagement
5,309
Entrepreneurship approach
5,104
Innovation management
4,961
Unternehmensgründung
4,744
Marketing
4,702
Business start-up
4,452
Multinationales Unternehmen
4,090
Unternehmensfinanzierung
3,984
Corporate finance
3,933
Transnational corporation
3,868
Globalisierung
3,561
Organizational change
3,523
Globalization
3,486
Organisatorischer Wandel
3,478
Management
3,395
SMEs
3,311
Consumer behaviour
2,890
Konsumentenverhalten
2,880
Erfolgsfaktor
2,806
Relationship marketing
2,775
Beziehungsmarketing
2,768
Indien
2,597
India
2,573
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Undetermined
22,979
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17,947
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Article
58,521
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55,048
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808
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14
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1
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6,055
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5,415
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5,097
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4,542
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4,220
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4,220
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2,533
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2,533
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2,465
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1,821
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1,568
Bibliografie enthalten
1,564
Bibliography included
1,564
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1,557
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1,457
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1,428
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1,428
Ratgeber
898
Conference proceedings
879
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819
research-article
692
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470
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431
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406
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406
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242
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242
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235
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English
80,405
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27,390
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3,118
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1,113
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693
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573
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359
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124
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106
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91
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55
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55
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42
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Kotler, Philip
143
Becker, Wolfgang
142
Bruhn, Manfred
133
Audretsch, David B.
126
Kraus, Sascha
118
Homburg, Christian
111
Meffert, Heribert
98
Ulrich, Patrick
91
Welter, Friederike
89
Meyer, Jörn-Axel
86
Hitt, Michael A.
84
Berger, Allen N.
80
Vrontis, Demetris
80
Pepels, Werner
76
Clemens, Reinhard
75
Rugman, Alan M.
74
Storey, David J.
71
Dana, Leo Paul
69
Smallbone, David
67
Udell, Gregory F.
67
Beck, Thorsten
64
Kayser, Gunter
64
Tomczak, Torsten
64
Hinterhuber, Hans H.
63
Buckley, Peter J.
61
Müller-Stewens, Günter
61
Simon, Hermann
61
Verbeke, Alain
60
Woodruff, Christopher
57
McKenzie, David J.
56
Acs, Zoltán J.
54
Foss, Nicolai J.
54
Wagner, Joachim
54
Wiedmann, Klaus-Peter
54
Burmann, Christoph
53
Kirchgeorg, Manfred
53
Martin, Albert
53
Whittington, Richard
53
Ratten, Vanessa
52
Keller, Kevin Lane
51
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Springer Fachmedien Wiesbaden
399
OECD
214
National Bureau of Economic Research
166
Inter-American Development Bank
163
Europäische Kommission
150
Edward Elgar Publishing
101
IGI Global
83
Verlag Dr. Kovač
70
World Bank
68
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
61
American Marketing Association
60
Springer-Verlag GmbH
57
USA / Congress / House of Representatives / Committee on Small Business
56
Haufe-Lexware GmbH & Co. KG
53
Books on Demand GmbH <Norderstedt>
51
International Trade Centre
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
43
Internationales Arbeitsamt
43
Pakistan / Population Census Organisation
43
Inter-American Development Bank (IDB)
42
USA / Congress / Senate / Committee on Small Business
42
Institut für Mittelstandsforschung Bonn
35
United States / Congress / House / Select Committee on Small Business
34
Verlag Franz Vahlen
34
World Bank Group
34
Harvard Graduate School of Business Administration
33
De Gruyter Oldenbourg
31
Europäische Investitionsbank
31
Europäische Kommission / Generaldirektion Unternehmen
30
Information Resources Management Association
29
International Finance Corporation
29
Shaker Verlag
28
Internationale Arbeitsorganisation
27
Springer International Publishing
26
United States / Congress / Senate / Committee on Small Business
26
Campus Verlag
24
Erich-Schmidt-Verlag
24
Deutscher Industrie- und Handelstag
23
European Centre for the Development of Vocational Training
23
USA / General Accounting Office
23
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SpringerLink / Bücher
1,230
Journal of business research : JBR
828
Small business economics : an entrepreneurship journal
602
Europäische Hochschulschriften / 5
472
Springer eBook Collection
459
Industrial marketing management : the international journal for industrial and high-tech firms
427
International journal of entrepreneurship and small business
350
Technological forecasting & social change : an international journal
303
Gabler Edition Wissenschaft
296
Journal of small business and enterprise development
283
Strategic management journal
273
Journal of strategic marketing
225
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
212
International small business journal : researching entrepreneurship
205
International business review : the official journal of the European International Business Academy
204
Long range planning : LRP ; international journal of strategic management
203
Cogent business & management
201
Harvard business review : HBR
192
The journal of business & industrial marketing
189
Business strategy and the environment
186
Harvard-Business-Manager : das Wissen der Besten
180
Management decision : MD
180
Journal of business ethics : JOBE
179
Springer eBook Collection / Business and Economics
172
Small business economics : an international journal
168
NBER working paper series
167
International journal of business and globalisation : IJBG
166
European research studies
164
Journal of business strategy
162
Technology analysis & strategic management
159
International journal of technology management : IJTM
158
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
158
Business horizons
157
International journal of production economics
157
IDB Publications (Working Papers)
154
Working paper
152
IFM-Materialien
150
International entrepreneurship and management journal
150
European journal of marketing : EJM
148
Working paper / National Bureau of Economic Research, Inc.
145
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Source
All
ECONIS (ZBW)
101,597
USB Cologne (EcoSocSci)
8,980
RePEc
1,332
Other ZBW resources
1,289
EconStor
757
USB Cologne (business full texts)
206
BASE
116
OLC EcoSci
109
ArchiDok
6
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Showing
1
-
10
of
114,392
Sort
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date (newest first)
date (oldest first)
1
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
2
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
3
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
4
Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
Saved in:
5
So gewinnt der Mittelstand! : die Erfolgsmethode kleiner und mittlerer Unternehmen (und was die großen von ihr lernen können)
Rickes, Sven
;
Hassell, Julian von
;
Hassell, Julian von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003423596
Saved in:
6
Creating a successful marketing strategy for your small new business
Stasch, Stanley F.
-
2010
Persistent link: https://www.econbiz.de/10008689116
Saved in:
7
Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich
;
Köroglu, Sükran
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 177-222)
.
2010
Persistent link: https://www.econbiz.de/10003971486
Saved in:
8
Strategic marketing as the key concept of success of small firms competing in the open industries
Lahti, Arto
-
1986
Persistent link: https://www.econbiz.de/10003997484
Saved in:
9
Erfolgreiche Markenführung für
KMU
Ramseier, Thomas
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 233-249)
.
2005
Persistent link: https://www.econbiz.de/10003598296
Saved in:
10
How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom C.
-
2008
Persistent link: https://www.econbiz.de/10003679780
Saved in:
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