Competition Authorities are introducing new informational remedies to help consumers search and switch more actively. Using a specially commissioned data set, and unique direct estimates of the gains, search and switching time which consumers anticipate, we examine the determinants of consumer...

Consumer behaviour is affected by many factors such as demographic, economic, social, psychological, cultural factors and product, price, place and promotion decisions. The composition of these factors determinesconsumer behaviour. Besides these factors, retail industry which is a developing...

Brand equity is affected by many factors such as brand commitment, brand awareness, perceived quality and brand association. One of them brand royalty is important component of brand equity. In this research, it was investigated consumers’ brand preferences, brand royalty level and brand...

A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...

The Bank of Finland’s Finnish Payment Habits 2010 project predicts that Finnish payment habits will face substantial changes. The causes for these changes include: the standardisation and integration of European payment systems, development of payment services-related legislation and...

The goal of this paper is to compare Portuguese and German consumer behaviour towards Organic Food Products (OFP). For this purpose, an extensive literature review on quality and food safety of organic food products was carried out and a consumer survey was implemented, with data collected by...

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

This Paper uses a unique dataset collected among inhabitants of Amsterdam, to study the dynamics in the consumption of cannabis and cocaine. If people start using these drugs they are most likely to do so at age 18-20 for cannabis and age 20-25 for cocaine. An analysis of the starting rates...

Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed preferences (RP) data. Part-worth utilities are...