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Branding and product design :...
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Markenführung
17,027
Brand management
17,005
Marketingmanagement
16,912
Marketing management
16,094
Konsumentenverhalten
10,725
Consumer behaviour
10,711
Markenartikel
9,126
Brand
8,031
Markenimage
7,571
Brand image
7,419
Produktgestaltung
5,628
Theorie
5,250
Theory
5,224
Deutschland
4,732
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4,577
Product design
4,558
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4,474
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4,468
Germany
4,059
Innovation
3,773
Innovationsmanagement
3,541
USA
2,730
United States
2,623
Online-Marketing
2,606
Innovation management
2,561
Internet marketing
2,537
Markenpolitik
2,468
Social Web
2,429
Social web
2,426
Produktentwicklung
2,112
Strategisches Management
1,820
Werbewirkung
1,625
Advertising effects
1,598
Werbung
1,545
New product development
1,510
Internationales Marketing
1,387
Advertising
1,377
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1,334
Strategic management
1,316
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1,312
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5,532
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220
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14
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2,802
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1,306
Case study
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Lehrbuch
972
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Dissertation u.a. Prüfungsschriften
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Textbook
824
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673
Ratgeber
337
Conference proceedings
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Guidebook
305
Reprint
258
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198
Handbook
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Esch, Franz-Rudolf
172
Bruhn, Manfred
167
Burmann, Christoph
160
Meffert, Heribert
145
Kotler, Philip
134
Huber, Frank
103
Baumgarth, Carsten
99
Homburg, Christian
98
Keller, Kevin Lane
96
Bauer, Hans H.
86
Tomczak, Torsten
85
Melewar, T. C.
81
Ahlert, Dieter
80
Wiedmann, Klaus-Peter
79
Pepels, Werner
69
Herstatt, Cornelius
68
Herrmann, Andreas
66
Balmer, John M. T.
60
Czarnitzki, Dirk
58
De Chernatony, Leslie
56
Sattler, Henrik
56
Kirchgeorg, Manfred
54
Albers, Sönke
51
Kumar, V.
50
Vrontis, Demetris
50
Sheth, Jagdish N.
48
Backhaus, Klaus
47
Aaker, David A.
43
Bang, Nguyen
43
Foroudi, Pantea
43
Loureiro, Sandra Maria Correia
43
Rajagopal
43
Langner, Tobias
41
Phau, Ian
41
Fournier, Susan
40
Gierl, Heribert
39
Kitchen, Philip J.
39
Merrilees, Bill
39
Fantapié Altobelli, Claudia
38
Gassmann, Oliver
38
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Springer Fachmedien Wiesbaden
262
OECD
92
National Bureau of Economic Research
65
American Marketing Association
59
Edward Elgar Publishing
59
Verlag Dr. Kovač
56
Verlag Franz Vahlen
35
Gesellschaft zur Erforschung des Markenwesens
34
IGI Global
30
Université Paris-Dauphine (Paris IX)
30
Books on Demand GmbH <Norderstedt>
29
Haufe-Lexware GmbH & Co. KG
28
Friedrich-Schiller-Universität Jena
25
Fraunhofer-Institut für System- und Innovationsforschung
21
Harvard Graduate School of Business Administration
19
De Gruyter Oldenbourg
18
Deutschland / Bundesministerium für Bildung und Forschung
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
European Society for Opinion and Marketing Research
17
Europäische Kommission
17
Information Resources Management Association
16
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
15
NetLibrary, Inc
15
RWTH Aachen
15
Springer Gabler <Firma>
15
Fachhochschule Reutlingen / European School of Business
13
Markenverband
13
Springer-Verlag GmbH
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
12
Springer International Publishing
12
Technische Universität Hamburg
12
UVK Verlagsgesellschaft mbH
12
W. Kohlhammer GmbH
12
Campus Verlag
11
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
11
Helmut-Schmidt-Universität
11
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Journal of business research : JBR
953
SpringerLink / Bücher
880
The journal of brand management : an international journal
632
The journal of product & brand management
406
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
European journal of marketing : EJM
264
Europäische Hochschulschriften / 5
242
Journal of marketing
230
Journal of marketing management : MM
224
Gabler Edition Wissenschaft
206
Springer eBook Collection
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
Journal of marketing communications
198
Psychology & marketing
194
Journal of the Academy of Marketing Science
185
Marketing intelligence & planning
183
Journal of marketing research : JMR
173
International journal of production research
170
Springer eBook Collection / Business and Economics
170
International journal of product development : IJPD
163
Research
162
Journal of advertising research
154
Asia Pacific journal of marketing and logistics
150
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
98
International journal of production economics
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
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ECONIS (ZBW)
45,774
USB Cologne (EcoSocSci)
5,047
RePEc
534
EconStor
124
BASE
74
USB Cologne (business full texts)
55
OLC EcoSci
14
Other ZBW resources
9
ArchiDok
6
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Showing
1
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10
of
51,637
Sort
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date (oldest first)
1
Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E.
-
1992
Persistent link: https://www.econbiz.de/10000335071
Saved in:
2
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
5
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Neumarkenlancierung versus Monomarken-Strategie : die Angebotsdifferenzierung von Industriebetrieben, dargestellt am Beispiel der Haka-Konfektion
Fiedler, Frank
-
1991
Persistent link: https://www.econbiz.de/10013391748
Saved in:
7
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
8
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
9
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
10
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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