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Predicting green product consumption using theory of planned behavior and reasoned action

Paul, Justin; Modi, Ashwin; Patel, Jayesh - In: Journal of retailing and consumer services 29 (2016), pp. 123-134

Persistent link: https://www.econbiz.de/10011442367

Understanding green advertising attitude and behavioral intention : an application of the health belief model

Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70

Persistent link: https://www.econbiz.de/10011522034

Factors affecting skepticism toward green advertising

Paço, Arminda M. Finisterra do; Reis, Rosa - In: Green advertising and the reluctant consumer, (pp. 123-131). 2014

Persistent link: https://www.econbiz.de/10010399373

Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour

McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168

Persistent link: https://www.econbiz.de/10010399893

Hotel customers' environmentally responsible behavioral intention : impact of key constructs on decision in green consumerism

Han, Heesup; Martin, E. F. - In: International journal of hospitality management 45 (2015), pp. 22-33

Persistent link: https://www.econbiz.de/10010503905

Consumers' attitude and intention towards organic food purchase : an extension of theory of planned behavior in gender perspective

Irianto, Heru - In: International journal of management, economics and … 4 (2015) 1, pp. 17-31

The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness,...

Persistent link: https://www.econbiz.de/10010491798

Consumers' intention to purchase environmentally friendly wines : a segmentation approach

Barber, Nelson - In: International journal of hospitality & tourism … 13 (2012) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10009512703

Exploring the gap between consumers' green rhetoric and purchasing behaviour

Johnstone, Micael-Lee; Tan, Lay Peng - In: Journal of business ethics : JOBE 132 (2015) 2, pp. 311-328

Persistent link: https://www.econbiz.de/10011414262

Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa

Shimul, Anwar Sadat; Cheah, Isaac; Khan, Basheera Bibi - In: Journal of global marketing 35 (2022) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012821771

Examine the individual's behavioural intentions to use Green Information technology : moderating role of personality trait conscientiousness

Gill, Atifali Ali; Ansari, Riaz Hussain; Iqbal, Sameera; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1163-1171

Persistent link: https://www.econbiz.de/10012545475