This paper studies a manufacturer's optimal decisions on extending its product line when the manufacturer sells through either a centralized channel or a decentralized channel. We show that a manufacturer may provide a longer product line for consumers in a decentralized channel than in a...

In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

We examine how optimal reserve prices, and the market information that sellers need to collect, change when sellers in open English auctions anticipate regret from setting the reserve so high that their property does not sell. We find that this regret can create reserves that have multiple...

We use an extensive panel of 17 million individuals born between 1947 and 1995 from China's largest online marketplace, Taobao, to study the impact of RAE on the propensity to become an entrepreneur. Using events surrounding the Cultural Revolution and the issuance of the Compulsory Education...

Ad fraud has serious consequences for brands. However, only limited theoretical works have addressed this topic, and empirical research is scarce. In this paper, we examine ad fraud behavior at different levels of vertical contractual structure. Using two unique data sets separately containing...

Because utility/profits, state transitions and discount rates are confounded in dynamic models, discount rates are typically fixed for the purpose of identification. We propose a strategy of identifying discount rates. The identification rests upon imputing the utility/profits using decisions...

A manufacturer can positively impact consumer utility by suggesting a manufacturer's suggested retail price (MSRP) that serves as a reference price. Thus, it seems puzzling that many manufacturers do not adopt MSRP in practice. In this paper, we offer a strategic explanation to this phenomenon...

The advance of ad-blocking technology is expected to have profound implications to the advertising industry. This paper makes the first attempt to understand the impacts of ad blocking on consumer's ad avoidance and optimal reactions by advertiser and ad platform while the primary role of...

We investigate in a competitive setting the consequences of mobile targeting, the practice of firms setting prices based on consumers' real-time locations. A distinct market feature of mobile targeting is that a consumer could travel across different locations for an offer that minimizes his...

The COVID-19 pandemic has created a boom for online fitness service. While people may attribute this to the lockdown and social restriction policies, psychology literature suggests that people could simply be exercising more to cope with the stress induced by the pandemic. In this article, we...