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"My little luxury" : a consumer-centred, experimental view
Bauer, Martina
;
Wallpach, Sylvia von
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
Saved in:
2
'My Little Luxury': A Consumer-Centred, Experiential View.
Bauer, Martina
;
von Wallpach, Sylvia
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008996689
Saved in:
3
Conceptualizing unconventional luxury
Thomsen, Thyra Uth
;
Holmqvist, Jonas
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
116
(
2020
),
pp. 441-445
Persistent link: https://www.econbiz.de/10012257641
Saved in:
4
Moments of luxury : a qualitative account of the experiential essence of luxury
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Thomsen, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 491-502
Persistent link: https://www.econbiz.de/10012257648
Saved in:
5
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
6
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
7
Rechtspopulistische Parteien: Wettbewerbsvorteil durch mediale Kompatibilität? : eine Fallanalyse am Beispiel der Alternative für Deutschland
Bauer, Martina
-
2019
Persistent link: https://www.econbiz.de/10011981783
Saved in:
8
Crowdsourcing
Hemetsberger, Andrea
- In:
The Routledge companion to digital consumption
,
(pp. 159-170)
.
2013
Persistent link: https://www.econbiz.de/10009690738
Saved in:
9
Arbeitszeit im Lebenskontext : Gestaltungshinweise für das Management
Hemetsberger, Andrea
-
1997
Persistent link: https://www.econbiz.de/10000974621
Saved in:
10
Arbeitszeit im Lebenskontext : Gestaltungshinweise für das Management
Hemetsberger, Andrea
-
1997
Persistent link: https://www.econbiz.de/10004335446
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