We demonstrate that the feeling of disgust associated with recycled products decreases product ethicality perceptions and attitudes. Interestingly, although individuals low in moral identity internalization perceive ‘non-disgusting’ recycled products and ‘disgusting’ recycled products as...

While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The main aim of this study is to assess the...

Background: Circular Economy has been considered one of the most powerful principles of modern society. The concerns about increasing resource consumption have forced governments and companies to look at the circular models as a hedge against resource scarcity and an engine for innovation and...