Agency or Self-Run : the effect of consumer green education on recyclers' distribution channel choice under platform economy
Year of publication: |
2022
|
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Authors: | Zhong, Ling ; Nie, Jiajia ; Lim, Ming Kim ; Xia, Senmao |
Published in: |
International journal of logistics : research and applications. - London [u.a.] : Taylor & Francis, ISSN 1469-848X, ZDB-ID 2020197-7. - Vol. 25.2022, 4/5, p. 814-836
|
Subject: | agency channel | consumer green education | game theory | Green supply chain | platform economy | Self-Run channel | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Spieltheorie | Game theory | Kreislaufwirtschaft | Recycling | Öko-Marketing | Green marketing |
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