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Reaktanz gegenüber Kundenbindungsprogrammen

Wendlandt, Mark - 2009

Persistent link: https://www.econbiz.de/10003851848

Customer Relationship Management : profitabilitätsorientierte Bindung von Wohnungsmietern

Sperl, Friederike - 2009

Persistent link: https://www.econbiz.de/10003868167

An analysis of operations-oriented drivers of customer loyalty for two service channels

Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101

Persistent link: https://www.econbiz.de/10003936938

Determinants of customer loyalty for social networking sites

Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010

Persistent link: https://www.econbiz.de/10008900965

IFRIC 13 : accounting for "customer loyalty programmes"

Chapple, Sandra; Moerman, Lee; Rudkin, Kathy - In: Accounting research journal 23 (2010) 2, pp. 124-145

Persistent link: https://www.econbiz.de/10008736514

Managing customers for profit : strategies to increase profits and build loyalty

Kumar, V. - 2008 - 1. ed., 1. print.

Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the...