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Marketing an Islamic index : p...
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United Arab Emirates
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Balakrishnan, Melodena Stephens
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5
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ECONIS (ZBW)
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OLC EcoSci
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1
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Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
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2
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
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3
Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1333
Persistent link: https://www.econbiz.de/10009425987
Saved in:
4
Methods to increase research output : some tips looking at the MENA region
Balakrishnan, Melodena Stephens
- In:
International journal of emerging markets
8
(
2013
)
3
,
pp. 215-239
Persistent link: https://www.econbiz.de/10010364244
Saved in:
5
Etihad Airways : reputation management - an expample of the Eyjafjallajökull Iceland Volcano
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456274
Saved in:
6
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456278
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7
Al Ain Dairy : managing demand and supply
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456282
Saved in:
8
ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456302
Saved in:
9
Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456388
Saved in:
10
American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456395
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