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Agrawal, Nidhi; Wan, Echo Wen - In: Journal of consumer research : JCR ; an … 36 (2009) 3, pp. 448-462

Persistent link: https://www.econbiz.de/10008312255

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments

Wan, Echo Wen; Hong, Jiewen; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 1026-1038

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Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective

Wan, Echo Wen; Agrawal, Nidhi - In: Journal of consumer research : JCR ; an … 38 (2011) 1, pp. 199-199

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Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of Business Research 63 (2010) 9-10, pp. 1033-1040

Virtual communities (VCs) represent popular social environments in which people interact by exchanging resources such as information, ideas, and advice about their common interests. Existing research lacks an explication of why people help others in VCs and how such voluntary behaviors drive...

Persistent link: https://www.econbiz.de/10008871498

What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation

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Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations

Li, Xueni; Kim, Sara; Chan, Kimmy Wa; McGill, Ann L. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 841-864

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Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy

Yim, Chi Kin; Chan, Kimmy Wa; Lam, Simon S K - In: Journal of marketing 76 (2012) 6, pp. 121-141

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Strengthening Customer Loyalty Through Intimacy and Passion: Roles of Customer-Firm Affection and Customer-Staff Relationships in Services

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Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity

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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures

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Persistent link: https://www.econbiz.de/10008410563