The cultural heritage represents an important asset the local communities may consider in their efforts of sustainable development. Based on the observations of the good practices implemented more or less recently, the scientific literature has shown that capitalization of the cultural heritage...

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more...

Competitiveness has become one of the common concepts employed in the recent yearsto approach and describe the sustainable development of the travel and tourism industry. Culturalheritage and natural resources represent two significant pillars of the tourism’s sustainabledevelopment: that is...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

The increasing processing of the consumers‘ personal data in order to be lateremployed in a direct, personalized and interactive marketing approaches has intensified thediscussion on how to address the consumer‘s private space without affecting his or her privacy. Thepaper proposes a new...

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing...